Start-Up Business Plan for Saneiv Enlightenment Center, (Makati) Manila Philippines.
Executive Summary
The Saneiv Enlightenment Center is a premium private membership club in Forbes Park, Makati, Manila, Philippines, dedicated to fostering spiritual enlightenment through the teachings of Spiritual Master Saneiv. The center emphasizes body-mind-spirit harmony, offering superior alternatives to traditional yoga practices, and aims to build the Saneiv Collective Consciousness Group to promote lasting world peace.
The 15,000 sq. ft. facility will feature specialized spaces for meditation, exercise, and retail, targeting high-income clients in Manila and nearby regions (e.g., Australia, Japan, Thailand, Hong Kong, Singapore, South Korea). Membership tiers range from $200 to $5,000 per month, with auto-debit payments. Initial startup costs are estimated at $1,050,000 USD, with Year 1 marketing at $50,000. Projected Year 1 revenue from 100 members reaches $1,080,000, yielding profitability by Month 10. Funding will cover lease build-out, operations, and Master Saneiv's relocation from the U.S.
This plan leverages lower Philippine costs (e.g., salaries, utilities) compared to the prior Newport Beach, CA, model, allowing for expanded staffing. All figures are in USD, adjusted for the November 2025 exchange rate of approximately 59 PHP per USD.
Company Description
- Mission: To guide members toward spiritual enlightenment and collective consciousness for global peace, using Master Saneiv's proprietary teachings.
- Vision: Establish a global network of Saneiv Centers, starting in Manila as a hub for Asia-Pacific high-net-worth individuals.
- Legal Structure: Private corporation registered in the Philippines, with U.S. oversight for Master Saneiv's compensation.
- Location: Forbes Park, Makati—a secure, affluent enclave ideal for privacy-focused clients.
- Unique Value Proposition: Exclusive, noise-insulated meditation rooms; personalized body-mind-spirit programs; retail of branded merchandise (books, uniforms, supplements); community events for collective consciousness building.
Market Analysis
Industry Overview
The global wellness industry is valued at $5.6 trillion (2025 estimate), with spiritual and mindfulness segments growing 10% annually in Asia due to rising stress and interest in Eastern philosophies. In the Philippines, high-income wellness spending exceeds $2 billion yearly, driven by Manila's expatriate and affluent population (average household income in Forbes Park: $150,000+ USD).
Target Market
- Primary: High-income professionals (35-55 years) in Manila (e.g., executives in finance, tech). Estimated 50,000 potential clients within 30km.
- Secondary: Regional travelers from Australia (8-hr flight), Japan (4.5 hrs), Thailand (3 hrs), Hong Kong (2.5 hrs), Singapore (4 hrs), South Korea (4 hrs). Focus on South Koreans in Manila (hire 2 college student assistants for translation/English practice).
- Market Size: 5,000 high-income households in Manila; 20% interest in premium spiritual programs (conservative estimate).
- Competitors: Yoga studios (e.g., Yoga+ Manila: $100-300/month) and wellness clubs (e.g., The Farm at San Benito: $1,000+ retreats). Differentiation: Master Saneiv's exclusive teachings and collective peace focus.
- SWOT:
- Strengths: Low operational costs; Master Saneiv's draw; regional accessibility.
- Weaknesses: Startup build-out time; cultural adaptation of teachings.
- Opportunities: Partnerships with Korean community; digital marketing to expats.
- Threats: Economic volatility; competition from free online spirituality content.
Marketing Strategy
- Positioning: Elite, transformative club for enlightened living.
- Channels: Upgraded social media ($5,000 initial); targeted ads in high-income cities; events in Sydney, Tokyo, Bangkok.
- Budget: Year 1: $50,000 (digital 60%, events 30%, influencers 10%); Year 2: $25,000; Year 3: $10,000.
- Sales Funnel: Free webinars → Trial sessions → Tiered memberships.
Organization and Management
- Key Personnel:
- Spiritual Master Saneiv: Lead instructor ($95,000/year salary).
- Office Manager: $35,000/year (adjusted from $65,000 CA for local rates).
- Part-time Receptionist: $12,500/year (adjusted from $25,000 CA; 20 hrs/week at ~$15/hr).
- 2 Part-time Korean Assistant Instructors: $10,000/year each (college students, 10 hrs/week).
- Additional hires (using CA savings): 2 full-time instructors ($20,000/year each); 1 marketing coordinator ($25,000/year).
- Structure: Flat hierarchy with Master Saneiv as CEO; 10 total staff by Year 1 end.
Products and Services
- Core Offerings:
- Private/group sessions in body-mind-spirit enlightenment (superior to yoga).
- 8 insulated meditation rooms for deep focus.
- 2,000 sq. ft. exercise area for weight-training, martial arts/self-defense.
- Membership Tiers (monthly auto-debit):
Tier Price (USD) Benefits 1 200 Basic access: 4 sessions/month, online resources. 2 500 Standard: Unlimited meditation, 8 sessions/month. 3 1,000 Premium: Personalized coaching, retail discount. 4 2,500 Elite: Private room priority, group events. 5 5,000 Master: 1:1 with Saneiv, family access, retreats. - Retail: 4 display cases for books, uniforms, supplements (10% of revenue projected).
- Community: Monthly Collective Consciousness events for world peace initiatives.
Operational Plan
Facility
- Lease: 15,000 sq. ft. at $1.50/sq. ft./month ($22,500/month; based on Makati Grade A rates of ~1,256 PHP/sqm, converted).
- Build-Out: $50/sq. ft. for reception, 5 offices, 8 meditation rooms (insulation), exercise area ($750,000 total).
- Furnishings: 6 offices at $2,000 each ($12,000); reception/exercise retail setup ($10,000).
- Equipment: 6 laptops ($600 each: $3,600); 3 printers ($150 each: $450); WiFi ($50/month); utilities ($1,500/month for facility).
Vehicles and Travel
- Company Vehicles: Used SUV ($15,000); used 4-door pickup ($12,000); insurance ($1,000/year total); fuel/maintenance ($3,000/year).
- Scooters: 3/year at $1,000 each ($3,000); insurance/maintenance/fuel ($500/year).
- Master Saneiv Relocation/Housing: Initial first-class airfare LAX-MNL ($8,000); housing $3,500/month (2BR furnished apartment in Forbes Park at ~PHP 150,000/month incl. utilities/WiFi); first/last/deposit ($10,500). Annual relative visit: $3,000 (airfare/hotel/meals).
- Annual Visit for Master: $3,000 (round-trip airfare, hotel, meals).
Cleaning and Maintenance
- Services: $0.15/sq. ft./month ($22,500/year for 15,000 sq. ft.).
Technology
- Websites: 3 professional builds at $3,500 each ($10,500); hosting $100/year total.
Financial Plan
Startup Costs (One-Time, USD)
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| Category | Amount |
|---|---|
| Facility Lease Deposit (3 months) | 67,500 |
| Build-Out & Furnishings | 772,000 |
| Vehicles & Scooters | 30,000 |
| Equipment (Laptops, Printers) | 4,050 |
| Websites | 10,500 |
| Master Relocation (Airfare, Housing Initial) | 18,500 |
| Marketing Launch | 50,000 |
| Total | 952,550 |
Ongoing Annual Costs (Year 1, USD)
| Category | Amount |
|---|---|
| Lease | 270,000 |
| Utilities/WiFi (Facility + Apartment) | 21,000 |
| Salaries (Master + Staff) | 212,500 |
| Insurance (Vehicles + Building Liability) | 5,000 |
| Fuel/Maintenance (Vehicles/Scooters) | 6,500 |
| Cleaning | 22,500 |
| Marketing | 50,000 |
| Website Hosting | 100 |
| Annual Visit | 3,000 |
| Misc. (Supplies, Retail Inventory) | 10,000 |
| Total | 600,600 |
Revenue Projections (Conservative: 100 Members by Year-End)
- Average tier: $800/month (mix: 40% Tier 1-2, 40% Tier 3-4, 20% Tier 5).
- Monthly: $80,000 → Annual: $960,000.
- Retail: $50,000 (5% of revenue).
- Year 1 Total Revenue: $1,010,000.
- Net Profit Year 1: $409,400 (after startup amortization).
- Break-Even: Month 10 (monthly costs ~$50,050).
- Years 2-3: Revenue growth 20%/year; costs +5%; profits $600,000+.
Funding Request
Seek $1,050,000 equity investment for startup/Year 1 operations. ROI: 25% by Year 3 via profit share/equity in housing purchase option.
Risks and Mitigation
- Risk: Slow membership uptake. Mitigation: Aggressive regional marketing; free trials.
- Risk: Cost overruns in build-out. Mitigation: Fixed-price contracts.
- Risk: Currency fluctuations. Mitigation: USD-denominated revenues; hedge via bank.
Appendix
- Detailed cash flow: Available upon request.
- Market research sources: Statista, Colliers Philippines reports.
- Legal: Philippine SEC registration; U.S.-PH tax treaty for salaries.
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