Business Plan 2026 | 15K Sq. Ft. | Saneiv Enlightenment Center | Scottsdale, Arizona

Business Plan for Saneiv Enlightenment Center and Private Membership Club, Scottsdale, Arizona

Business Plan for Saneiv Enlightenment Center and Private Membership ClubExecutive SummaryThe Saneiv Enlightenment Center and Private Membership Club is a premier wellness and spiritual enlightenment facility located in Scottsdale, Arizona. Designed as a sanctuary for personal growth, mindfulness, and community, the center will offer a blend of meditation sessions, enlightenment workshops, yoga classes, and exclusive private membership events focused on holistic healing and consciousness expansion. With Scottsdale's thriving wellness tourism market—projected to contribute to Arizona's $1.4 trillion global wellness industry boom—the center is poised for rapid growth. The facility requires a minimum 15,000 square foot lease, with startup costs estimated at $740,000 and two years of operating expenses at $1,177,000, totaling approximately $1,917,000 in funding needs. Revenue will be generated through tiered membership fees ($99–$499/month), drop-in classes ($25–$50/session), and premium workshops ($200–$500/event). Break-even is projected within 12–18 months, with Year 1 revenue of $1,350,000 scaling to $2,250,000 in Year 2. This plan seeks $2,000,000 in funding (including a 2% contingency) to cover leasing, furnishing, staffing, marketing, and operations for the first two years, ensuring sustainable launch and growth.Company DescriptionMission Statement: To foster enlightenment and inner peace through accessible, transformative experiences that integrate ancient wisdom with modern wellness practices, creating a supportive community for personal and collective evolution. Vision: Become Scottsdale's leading private enlightenment club, attracting 500+ members within two years and expanding to regional retreats. Legal Structure: LLC registered in Arizona, with the founder as primary owner and operator. Location: Scottsdale, AZ—a hub for affluent wellness seekers, with high demand for spiritual and holistic services amid Arizona's growing health and wellness sector, driven by tourism and resident influx. Business Model: Hybrid revenue streams: Private Membership Club: Exclusive access to events, lounges, and personalized coaching. Open-Access Programs: Classes and workshops for non-members. Partnerships: Collaborations with local therapists, nutritionists, and retreat organizers. The 15,000 sq. ft. facility will include meditation hall, alternative yoga studio, a serene lounge, private instruction-consultation rooms, and outdoor green spaces.Market AnalysisScottsdale's wellness market is exploding, fueled by Arizona's economic growth and a surge in wellness tourism. Key insights: Industry Growth: The global wellness tourism market is valued at $1.4 trillion, with Arizona leading in plant-based, psychedelic-assisted, and consciousness-focused therapies (e.g., psilocybin studies in AZ and nearby CO). Local trends include luxury spas and transformational hubs like Starwalker Cafe in Scottsdale. Target Market: Affluent professionals (ages 35–55, household income $100k+), retirees, and tourists seeking spiritual retreats. Scottsdale has 250,000+ residents and 10 million+ annual visitors, with 40% prioritizing wellness activities. Competitive Landscape: Competitors include yoga studios and spas ( but none offer integrated "enlightenment" clubs with private membership. Differentiation: Focus on evidence-based enlightenment practices (e.g., mindfulness backed by neuroscience) and exclusive, invite-only events. Market Size & Opportunity: Arizona's wellness sector sees 15–20% annual growth, with consumer spending up 25% post-pandemic. Demand for membership models is high, with 30% of locals subscribing to fitness/wellness clubs. SWOT Analysis: Strengths: Unique enlightenment focus; Scottsdale prestige, Founder expertise in spiritual coaching; Weaknesses: High initial costs, Limited initial brand awareness; Opportunities: Wellness tourism boom, Partnerships with local influencers; Threats: Economic downturns, Intense competition from spas. Projected market penetration: 2–5% of local wellness seekers in Year 1.Organization and ManagementTeam Structure: Founder/Director (Saneiv): Oversees operations, programming, and vision. Salary: $1,000/week ($52,000/year). Receptionist/Office Manager: Handles front desk, scheduling, and admin. Salary: $45,000/year (based on Scottsdale averages of $40,000–$50,000). Future Hires (Year 2): Part-time instructors (2–3 at $30/hour) and marketing coordinator. (Possible) Advisory Board: Local wellness experts for guidance on compliance (e.g., AZ health regulations for therapies).Products and ServicesCore Offerings: Meditation & Modified and Alternative Yoga Classes: Daily sessions: $25 drop-in (non-scheduled); included in memberships). Enlightenment Workshops: Monthly themes (e.g., "Energy Healing") at $200–$500. Private Membership Tiers: Basic $99/month (Unlimited classes, lounge access), Premium $249/month (+ Private coaching, priority events), Elite $499/month (+ VIP retreats, personalized plans). Additional Revenue: Merchandise (books, videos: 20% margin), corporate wellness programs. All services emphasize safety, with certified instructors and liability waivers.Marketing and Sales StrategyInitial Launch (Months 1–3): $20,000 budget for digital ads (Google/Facebook targeting Scottsdale wellness keywords), influencer partnerships (local yogis), and grand opening event. SEO-optimized website with booking portal. Ongoing Strategy: Content marketing: Weekly blog/podcast on enlightenment topics. Community Building: Free intro sessions, pop-up events at Scottsdale festivals. Sales Funnel: Email nurturing for memberships (target 50% conversion from leads). Budget: 5–10% of revenue annually, starting at $1,000/month for social media and email campaigns. Projected Metrics: 200 leads/month, 100 members by Month 6.Financial PlanStartup Costs: One-time expenses to launch the center. Lease Security Deposit $70,000 (2 months at $35,000/month ($28/sq ft/year average for Scottsdale commercial space)), Furnishing & Setup $600,000 (Furniture, decor, AV equipment for 15,000 sq ft (aligned with $450k–$750k wellness center benchmarks)), Business Vehicle $25,000 (Used van for events/transport (Scottsdale averages $15k–$40k)), Initial Marketing $20,000 (Digital ads, website, launch event), Insurance (First Year) $5,000 (Liability/property for wellness center (AZ averages $4k–$6k)), Legal/Licenses/Misc. $20,000 (Permits, LLC setup, initial supplies). Total Startup $740,000.Operating Costs (2 Years): Monthly/annual expenses for sustainable operations. Rent $420,000 annual ($840,000 2-year total) ($28/sq ft/year for 15,000 sq ft), Utilities $31,500 annual ($63,000 2-year total) ($2.10/sq ft/year average), Salaries (Owner + Receptionist) $97,000 annual ($194,000 2-year total) (Owner $52k; Receptionist $45k (excl. taxes/benefits)), Insurance $5,000 annual ($10,000 2-year total) (Ongoing liability/property), Marketing $12,000 annual ($24,000 2-year total) ($1,000/month digital/community), Maintenance/Supplies $18,000 annual ($36,000 2-year total) (Cleaning, minor repairs), Vehicle (Gas/Maintenance/Ins.) $5,000 annual ($10,000 2-year total) (Annual operating). Total Operating $588,500 annual ($1,177,000 2-year total). *Includes 5% buffer for inflation/taxes. *Note: Excludes revenue offsets; assumes conservative ramp-up.Funding Request$2,000,000 total funding (startup $740k + 2-year operations $1,177k + $83k contingency). Sources: 50% equity investment, 50% small business loan (SBA-backed). Use of funds: 35% facility setup, 40% operations, 15% marketing, 10% reserves.Financial ProjectionsYear 1: Revenue $1,350,000, Expenses $1,275,000, Net Profit $75,000; Year 2: Revenue $2,250,000, Expenses $1,500,000, Net Profit $750,000; Total (2 Years): Revenue $3,600,000, Expenses $2,775,000, Net Profit $825,000. Assumptions: 150 members by Year 1 end (60% occupancy); 20% annual growth. ROI: 25% by Year 2 end.AppendixDetailed cash flow projections available upon request. References: Market data from AZ Big Media and wellness industry reports. Contact: Spiritual Master Saneiv; Saneiv.info@gmail.com , Founder, Saneiv Enlightenment Center. This plan positions Saneiv for ethical, profitable impact in Scottsdale's vibrant wellness ecosystem.